Understanding Employee Engagement
Through my consulting work, the term “employee engagement” gets thrown around a lot, but very few managerial professionals use it in the right context. For starters, employee engagement and employee satisfaction are very different.
Employee engagement defines the extent to which employees feel passionate about their jobs, are committed to the company, and put in their best efforts at work.
Employee satisfaction, on the other hand, only measures how happy your employees are. Employee satisfaction does not measure your employees’ level of motivation or commitment to the job.
Why Should You Measure Employee Engagement?
Data from employee engagement surveys helps companies to improve employee performance and turnover.
No matter which line of business your company is in, boosting employee performance and increasing employee retention are very important to the company’s success.
What Drives Employee Engagement?
Based on industry research, there are four key areas that drive employee engagement:
- Culture: Does your company culture motivate, empower, challenge, and respect employees?
- Strategic Alignment: Do employees understand where the company is headed and how their work contributes to the company’s overall success?
- Motivating and Relating: Do managers inspire and motivate their employees to give their best? Are managers building strong relationships and developing a cohesive team?
- Managerial Execution: Are managers clearly defining expectations, holding employees accountable, and focusing on results?
During an employee engagement survey, it is important to also look for barriers that are impeding your company’s ability to grow and/or execute its strategy.
How Do Employee Engagement Surveys Work?
The most important factor in an employee engagement survey is that the questionnaire should be statistically validated and benchmarked. As a result, most companies choose to work with external providers who can administer research-based questionnaires that are action-oriented and proven to align with employee engagement metrics.
Another important aspect of an effective employee engagement survey is benchmarking with other organizations. This data can be very insightful and give HR professionals and managers and idea of how their company stacks up against the competition.
Today, most employee engagement survey providers administer the questionnaire using cloud-based solutions to make data aggregation and reporting quicker. Reports are also detailed and break down engagement into its core parts.
What Does an Employee Engagement Report Look Like?
If you are interested in conducting an employee engagement survey at your company, request a free consultation.